This module focuses on the importance of a moneymaking mindset, solidifying your "why; and the power of persistence in podcast advertising.

In this module, you will be guided through the steps of creating a listener persona and discover where to reach your potential audience and how to speak so your audience will listen.

I will also cover the value of just one listener and how important it is to grow the “connectors” in your audience.

Creating an easy-to-use website for your podcast: In this module, we’ll cover the importance of having a website for your podcast and discuss the platform options available for creating a quick and simple, yet attractive and useful site.

Generating dynamic SEO for your podcast: You not only need to have great SEO (search engine optimization) for your website, you need a strategy for dynamic SEO for your podcast. We’ll discuss the value of SEO for your podcast and provide you with ways to maximize your podcast exposure through the use of SEO. 

Strategies to get your podcast featured on iTunes: More people listen to podcasts on iTunes than on any other platform. Having your podcast featured in iTunes is a great way to generate exposure. We cover strategies and connections that will allow you to get noticed on iTunes.

Making your podcast shareable on social media: Podcasts aren’t always easily discoverable on social media. We’ll share ways to promote your podcast episodes on social media and ideas that will lead listeners straight to your podcast on their favorite podcast player.

Growing your audience (and email list) with the power of giveaways and contests: Email marketing remains one of the best tools for connecting with your audience. Discover how to start your email list with giveaways and competitions. 

Cross-promotion: Understand why cross-promotion can be the most critical tool in growing your podcast audience and how to make other podcasters take notice of your show. 

Seizing the opportunity of podcast interviews: Use podcast interviews to speak to potential listeners. You’ll receive methods for discovering the best podcasts to be interviewed on as well as a proven script for getting you booked as a guest. 

Why Your Hosting Provider is one of Your Most Important Tools: Discover the importance of your hosting provider and why not all hosting providers are created equal. 

Preparing your Podcast for Advertisers: We’ll cover why you have to have your show prepped for advertisers before you can hit the streets to pitch advertisers.

Understanding the Campaign Process from start to finish: Gain an understanding of how ad campaigns work and why following a proven process will generate tremendous results. 

Instant Advertisers: In this segment, we’ll cover how to get your first advertiser in one afternoon. Why starting with the low hanging fruit is the ideal path to creating long term advertising relationships.

Constructing your Media Kit: We’ll lead you through the steps of creating a media kit and why it’s essential to highlight your show and also highlight how potential advertisers will benefit from an advertising partnership with your podcast. You’ll receive a proven template for constructing a media kit. 

How to Find Sponsors and Keep them Coming Back: You’ll be walked through the process of identifying the right sponsors for your podcast as well as how to find the right contact, so you get a response. 

Pricing your Ads: Know what your podcast is worth and how to double ad spends by packaging blog, social media & newsletters with your podcast.

Pitching your Podcast to Sponsors: Email templates that work to help you get the attention of your potential advertisers. 

Understanding the Art of Negotiation & Contracts: Discover how to negotiate with advertisers to get to a closed sale as well as what your contract should include. You will receive advertising contract templates. 

Creating ad Reads Your Audience will Love that Get Results for Advertisers: Prepare to write and produce great ad reads entertain your audience and get results for your advertisers. We will provide you with a talking points collection document and an adscript template.   

Managing your Prospects: Discover tools that will allow you to stay positively persistent with your prospects helping you to gain more advertisers.  

Understanding Advertising Agencies: Find out how to leverage agency relationships to grow advertising relationships quickly as well as the agency jargon you need to know to understand the sales process.  

Managing your Ad Schedule and Advertiser Relationships: We’ll provide you with tools and templates to help you keep on track of your advertising schedule quickly and efficiently as well as maintain and rebook advertisers. Also, we’ll show you why it’s crucial to gather advertiser testimonials and how to leverage those on your website.