Getting clear about who listens to your podcast is one of the most important things you can do before reaching out to advertisers. Brands are trying to reach a certain target customer, and they need to make sure that your listener demographic matches that customer. 

This listener persona workbook will guide you to understanding your audience and conveying that clearly to your potential advertisers. 

Do you want to grow your podcast audience, increase your downloads, and attract more advertisers? Then it would be best if you marketed your podcast every chance you get. 

Use this content marketing calendar template to stay organized and make sharing your podcast easy. 

To help with your continued marketing efforts, we created two one-sheet templates that you can use to make yourself look professional and land more cross-promotions for your podcast, as well as guest interviews. 

Getting an advertiser's attention can be very difficult. Marketers are busy and get solicited for partnerships all the time. How do you stand out from the email crowd and get noticed by advertisers? You use our proven scripts. 

You will get scripts for cross-promotion outreach, podcast guest outreach, sponsorship pitch outreach.

Once you start outreach, keeping track of your actions can become quickly overwhelming. Especially when you start with setting up your ad schedule and running ads for multiple sponsors. Use this template to keep track of email outreach, agreements, ad run dates, and so much more. 

The first thing (after listener demographics) that a sponsor is interested in is a media kit.

Here is our very professional media kit that you can download and tweak to your specific needs instead of paying an expensive graphic designer to create one for you. 

Whoop Whoop! You got advertisers, now you need to make sure there is a legally binding agreement between you so your collaboration process is clear. Us our advertising agreement template to protect yourself and get clarity on your sponsor's expectations.